This tutorial is all about managing 404 errors for search engine optimization. Tip #1: Make a well-designed 404 page A 404 page is where any user will land when the URL requested is not found on your server. You might encounter this error most often as 404 Not Found. The first step is to...
At the time of writing (June 2011), schema.org uses microdata (HTML5), which is basically a specification to convey semantics within an existing web page’s content. Search engines, like most machines, can only read and extract information on the page, but are not capable of understanding the real meaning of the content as intended by...
Before I dive into this topic, you need to be aware that not all browsers fully support HTML5. In fact, as Kerry Dean notes in an article for Search Engine Land, to date, none of the popular Internet browsers fully support all of the features and codes in HTML5. But there are certainly degrees...
Cyber Monday is the day after the long weekend, when those of us in the US get back to work. We point with pride to our reputation for productivity, but few of us can resist the call of high-speed Internet access at the office to goof off at least a little bit. On Cyber...
I’m talking about user-generated content, of course. This kind of content gives you something your competitors don’t have. But that’s not the only reason you should enlist the help of users and visitors to your site to add content. When visitors to your site leave comments in your forums or on your blog posts,...
Not convinced that viral content can work magic for you? As Jordan Kasteler explains in a post on Search Engine Land, viral content builds links. When search engines see these links it sends three clear message about your site… is active…is current…is invested in the needs of your audience, notes Kasteler. This is exactly...
In the previous part, I talked about some of the reasons you might want to add content to your site that might go viral. I noted that it can help you rank better in the search engines. If you add content regularly, search engine spiders will find it when they crawl the web. And...
I owe a debt to Bryson Meunier, who exposed the myths I’m going to discuss in his post on Search Engine Land. If you’re trying to reach a mobile audience, you face enough challenges without trying to do things that will at best have no effect and at worst might actually be harmful. Let’s...
I’ll be discussing three more ideas from the article Jordan Kasteler wrote for Search Engine Land. I highly recommend you read it, as it offers a treasure trove of approaches to creating viral content. If you look back on SEO Chat over the last two or three weeks, you’ll see I’ve covered a number...
Speaking of Disney, they’re old hands at a variation that Jordan Kasteler calls The Incredible Story. It’s all about the dog who traveled cross country to get back to his family, or the three-year-old girl who saved her mother by calling 911, or the man who pulled a stranger from the railroad tracks just...
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