At the time of writing (June 2011), schema.org uses microdata (HTML5), which is basically a specification to convey semantics within an existing web page’s content. Search engines, like most machines, can only read and extract information on the page, but are not capable of understanding the real meaning of the content as intended by...
Not convinced that viral content can work magic for you? As Jordan Kasteler explains in a post on Search Engine Land, viral content builds links. When search engines see these links it sends three clear message about your site… is active…is current…is invested in the needs of your audience, notes Kasteler. This is exactly...
In the previous part, I talked about some of the reasons you might want to add content to your site that might go viral. I noted that it can help you rank better in the search engines. If you add content regularly, search engine spiders will find it when they crawl the web. And...
This short piece wraps up the ideas I’ve culled and expanded upon from Jordan Kasteler’s article on Search Engine Land. I’ve tried to explain how you can use these different ideas for content and customize them to your own situation. Done well, any of these ideas can attract links from tons of readers. When...
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